Moshal Scholarship Program Branding

The illustrated branding concept for the Moshal Scholarship Program was designed to accompany scholars throughout their educational journey in South Africa. The visual identity would have evolved alongside students from high school through university and into their alumni phase, while maintaining cohesion.

Although this project was never realized, the collaborative work with tomorrow.io under Assaf Cohen's creative direction explored inclusive representations respecting South Africa's diverse population.

Early childhood illustrations featured wide-eyed youngsters with arms outstretched toward books and stars—capturing that first magical spark of learning and possibility.

University scholars were illustrated with open, thankful expressions, balancing textbooks while reaching toward the sky—conveying determination filled with optimism.

Alumni visuals showed mentors with warm, encouraging smiles, looking forward with their students—representing the full circle of hope and gratitude.

Branded illustration language