Creating smart, detailed
illustrations projects 
,
building
brand illustration
languages 
,
visualizing
science communication
,
and
providing
art
direction for animation 
.
A complete illustration system for Kaltura. The primary objective was to create a modular system that could be seamlessly applied to a wide range of illustrative products, including icons, marketing materials, advertising campaigns, and various other brand-related applications.
The illustration system is composed of 100+ illustrations, created around a unified logic and separated into different scenes.
Addressing different color palettes and utilizing a distinctive character styling, the illustration system provides a seamless representation of Kaltura’s brand values.
The graphic logic is based on a composition of shapes derived from the Kaltura logo, which have been rearranged to create an entire world